Because the MXR brand is simplicity and utility at its core, we felt the visual vernacular of the piece should embody those same traits. The approach of the Swiss and The International Typographic Style seemed best suited for the piece, but our biggest inspiration came from Massimo Vignellii's famous New York subway guide.

This poster was accompanied by a series of print ads appearing in magazines like Guitar World and Guitar Player, and was also distributed to retailers across the globe.

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