Art Direction • Design

At the start of each year we put our heads together and build a new visual direction for the coming year's marketing campaigns. For 2017, the concept was to move away from warm, soft edged photography to a starker, cleaner look, brighter photography, crisp shadows, and some behind-the-scenes messiness. That team-built look-and-feel's maiden voyage is in this newsprint poster announcing our product offering for Winter 2017, which is distributed to our customers at trade shows and music stores worldwide.

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